I went to the Urban Development Institute (UDI) breakfast meeting this morning and learned a tremendous amount. Called "Today's New Home Buyer & Social Media" and there were 4 presenters. We have all heard of the importance of using sites such as Facebook, Twitter and Linked In and the speakers showed us how to use these sites most effectively. As Realtors in Kelowna, I was pleased to hear Hanson with IPSOS (formerly Angus Reid) speak of the importance of a real estate agent to Buyers when they are ready to make decisions. For a trusted source to turn to when a buyer is ready to make a decision, their sources are: Realtor 34%, Print Advertising 14%, Signage 11% and online 28%.
All the speakers mentioned how sales are picking up, though buyers are still cautious. It's important to give relevant facts to today's consumer and that flashy marketing campaigns selling a feeling aren't as effective today. Consumers want facts and data along with solid reasons why a particular project or home is the right choice for them.
All good food for thought that we will apply to our marketing materials for the homes, townhomes and condos that we are selling in Kelowna.
If you'd like more information, please visit our website at www.stonesisters.com or call us at 1.250.878.0773
Tamara Stone
www.stonesisters.com
REMAX Kelowna
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